Vision & Values

BlackToMyRoots is an unapologetically Black Owned brand, promoting Positive Self Identity, with a simple vision. 

Stimulate. Educate, Motivate

STIMULATing debate - amongst our community, tackle age old issues head on with a solution focussed forward looking approach.

EDUCATing minds - young or old, Black and White. History, Business, Personal Finance - practical information and tools to make a tangible difference.

MOTIVATing our Community - to say enough is enough, no more silence,no more trying to conform. It's time for us to become self sufficient, uplifted and empowered, reminiscent of the Tulsans of Black Wall Street.

We want to see the Black community reflected positively and it is unwise to sit and wait for someone else to do that for us.

Positive sense of self that breeds confidence, which in the words of Marcus Moziah Garvey, ' With confidence, half the battle is won'.


Goal 1 - is to the Black online equivalent of Harvey Nichols / Nordstrom. Offering an extensive selection of top quality everyday items and gifts for our customers, with a large proportion of the products on sale reflective of our Black/African culture, represent them positively, 

Goal 2 - Restore that sense of Black Pride,. Shout from the rooftops that Black is Beautiful. Empower every young boy and girl to know that they are beautiful, talented and able. We want to inspire the next generation of entrepreneurs, doctors, architects, software programmers etc. 

Goal 3 - We are proud of our Blackness and of your's too, for too long many of us have been stigmatised/ashamed of our Blackness, well we say no more. Enough is Enough. We will no longer be silent.