Vision & Values

We Reflect, Respect, Appreciate and Understand the Black Community.

Our focus is on the promotion of positive representation and self identity within the Black Community.

We believe that the constant bombardment of negative images/media coverage of our community is detrimental to our growth and our own self perception.

Our core clothing range is EPIC designed to Empower, Promote, Inspire and Change the narrative for the Black Community by way of positive, uplifting and motivational images and slogans. 

Our BlackLikeMe Children's Collection aims to provide Black Children with characters that look like them and that promote a sense of pride and belief in self and lets them know that they are EPIC - Enough, Powerful, Incredible &  Clever!

Positive sense of self that breeds confidence, which in the words of Marcus Moziah Garvey, ' With confidence, half the battle is won'.

Our values are EPIC!

Empowering Positive Inspiring Conscious.

5 year Goals

Goal 1 -  Restore that sense of Black Pride,. Shout from the rooftops that Black is Beautiful. Empower every young boy and girl to know that they are beautiful, talented and able. We want to inspire the next generation of entrepreneurs, doctors, architects, software programmers etc. 

Goal 2 - To collaborate with other Black Owned Brands and stock an extensive range of Black Owned Brands

Goal 3 -  To become the Black online shopping destination. Offering an extensive selection of top quality everyday items and gifts for our customers, with a significant proportion of the products on sale reflective of our Black/African culture and represent them positively, 

Goal 4 - To dispel the myth that Black Businesses can't provide excellent customer service. At BlackToMyRoots, an excellent customer experience is standard. We plan on raising the bar for customer service and setting the platinum plated standard for the future!

We are proud of our Blackness and of your's too, for too long many of us have been stigmatised/ashamed of our Blackness, well we say no more. Enough is Enough. We will no longer be silent.