Positively REPRESENTING the UNDERREPRESENTED!

BlackToMyRoots

Shop where you're Reflected, Respected & Appreciated.

Welcome BlackToYOURRoots!

Browse our wide variety of Afrocentric products designed to Empower, Uplift & Motivate a demographic too often represented negatively.

Grab an empowering hoodie for Dad at the same time you get some new bed linen. Everyday life, but with us represented at the core!

SHOP BESTSELLERS
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BTMR Reflects | Colour | Spice | Style

Fresh from (my) Yard!

Say hello or better still Wha Gwarn to our latest BTMR Reflects Greetings Cards.

Inspired by the two feisiest women I know, my mum and my gran, these new Sarcastic Jamaican Congrats cards are sure to put a smile on the face of anyone who grew up with Jamaican parents or grandparents.

Oh Lawd, Show me the Cards
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We REFLECT, RESPECT & REPRESENT you.

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Student Life

  • Kitchen Shop

    Contemporary & AfroCentric Cups, Chopping Boards, Coasters & Placements. Tableware, Cutlery, Glassware & more

  • Home Office

    Stationery, Storage, Desks & Phone accesories, some contemporary, some Afrocentric, all extremely stylish!

  • Hydrate

    Keep hydrated at the gym or on the go, with Hydro Flasks, Water Bottles & Travel Cups. Sustainable options available.

  • Let it Burn!

    Embark on an exotic and evocative fragrance journey in our Incense Emporium. Plant based incense sticks now available.

    Show Me 
  • Lifelong Memories

    Our photo upload collection allows you to turn treasured memories into a lasting lifelong precious gift.

  • #PoweredbyMelanin

    Our kids are SuperHeroes, powered by Melanin, but this needs to be reinforced constantly. Gift Self Confidence today.

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